Bad Boy Records boss Diddy didn’t just change his name because it sounded good. The hip-hop mogul has relied on the power of social media and Top Dawg Entertainment’s Kendrick Lamar to provide some context into the motivation behind legally going by “Love” in 2021.


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Diddy Uses Kendrick Lamar To Justify Name Change

Puff Daddy hit up Instagram with some must-see footage. The clip features Lamar putting a connection between the power of love and meaning of love.

“When are we going to understand that we are put on Earth to love? That’s all it’s about. Everybody want to figure out how complicated life is and break it down. This is what I truly think. I really think that it’s going to keep going on, war’s going to keep going on, frustration’s going to keep going on, anger’s going to keep going on until we finally go back down to the simplest word. Love.”

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Diddy uses Kendrick Lamar as his muse.

Diddy Becomes ‘Love’ Officially

Back in 2017, Diddy began referring to himself as Love, which he still does to this day on social media. The veteran rapper/producer/executive recently made the l-word his new middle name, which he shared on Instagram with a pic of his driver license. (Is his address really just a whole island?)

“Look what I just got in the mail today… ??✨⚡️IT’S OFFICIAL!!! WELCOME TO THE LOVE ERA.”

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Diddy’s Two-Oscar Clam Might Be Cap

When Two Distant Strangers won the Oscar for Best Live-Action Short at this year’s Academy Awards, Diddy claimed on social media (in a post he’s since deleted) that it was his second Oscar victory as a producer. Since then, it’s been reported that Brother Love doesn’t actually have any Oscar awards to his name. So what’s the real story?

“I’m incredibly blessed to WIN MY SECOND OSCAR as a producer for UNDEFEATED and now @2distantstrangers!! Words can’t describe how I feel right now winning alongside my brothers @JoeyBadass @VanLathan @Travon @nicholas_maye @MartinDesmondRoe @LawrenceBender @ijessewilliams @easymoneysniper WE DID IT!!! #BlackExcellence #TwoDistantStrangers #OSCARS2021
??✊??”

Joey Bada$$ Stars In Oscar-Winning Two Distant Strangers

Rapper/actor Joey Bada$$ plays the lead role in Two Distant Strangers, which addresses police brutality against Black men. The platinum-selling MC has been building a strong Hollywood resume with his turns in Wu-Tang: An American Saga and Mr. Robot, among other roles.

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