Grammy-winning rapper T.I. is celebrating 4/20 in style. The King of the South has teamed up with former NBA star Al Harrington and his popular cannabis-inspired Viola brand for a capsule collection launch.
According to Viola, T.I. and his AKOO Clothing have a 420 capsule collection launching today. The Smoke Day celebration will help give back to communities impacted by the global coronavirus situation.
Partnering with the non-profit organization, Root and Rebound, a portion of sales proceeds will be donated to the organization’s COVID-19 Relief effort. The capsule launch features exclusive Viola x AKOO branded T-shirt options, inspired by the culture of cannabis and available for purchase on AKOO.com with a sales link on Violabrands.com. Each knit is made up of a soft hand cotton poly jersey fabrication with a better-quality finish. Both pieces featuring a solid body with a rib collar neck construction, double needle stitch detailing, a standard fit with a straight hem, and a front chest screen printed graphic design for an on-trend streetwear look paying homage to the cannabis culture. (Viola)
Al Natural Fit
Harrington has confirmed the massive power move. Al released a statement explaining why it made sense to team up with Tip.
“With 4/20 being such an important part of the cannabis lifestyle, I wanted this collaboration to be meaningful – really speaking to the purpose, mission and culture behind the Viola brand, says Al Harrington, Founder of Viola. “T.I. is a long-time friend, successful entrepreneur and Viola supporter, so this collaboration was a natural fit.” (Statement)
Wait, There’s More
Along with the collection launch, Tip is going to virtually connect with Viola supporters. T.I. is slated to appear on the brand’s daily Instagram Live series later in the day.
In addition to the capsule release, Al Harrington & T.I. will participate in AllDefCon420 – a digital experience that’s 100% online to celebrate 4/20. It’s an opportunity to LEARN from cannabis industry professionals, NETWORK with like-minded people, and CONNECT with cannabis lovers from all over the world. Fans will also be able to catch T.I. on Viola’s 420 IG Daily Live hosted by Al on Monday at 4:20 PM PST. (Viola)
Before You Go
The King of the South has also confirmed the partnership. The Atlanta native also promised bigger things to come in the near future.
“I’m a huge supporter of Al and the work he’s done with Viola and the larger community,” says Rapper and AKOO Founder T.I. “As another African American entrepreneur, it’s an honor to be working alongside such a legendary figure in the cannabis space and this is only the beginning. There’s so much more to come.”