Hip-hop was taken aback when industry icons Chuck D and Flavor Flav of Public Enemy had a public fall-out. Seemingly over potential Democratic presidential candidate Bernie Sanders, it was announced that Flav had been removed from the group. However, Chuck has come forward in an interview to reveal a much more elaborate scheme to promote music.

Big Facts

Their original feud went down over Twitter, where the pair went back and forth.

“So I don’t attack FLAV on what he don’t know. I gotta leave him at the crib so y’all trying to fill his persona with some political aplomb is absolutely ‘stupid.’ Obviously I understand his craziness after all this damn time. Duh, you don’t know him from a box of cigars or me either”

“@MrChuckD are you kidding me right now? Over Bernie Sanders? You want to destroy something we’ve built over 35 years OVER POLITICS??? All because I don’t wanna endorse a candidate… I’m very disappointed in you and your decisions right now Chuck… And I didn’t sue you on Friday. I asked the @berniesanders campaign to correct misleading marketing. That’s all it was. I’m not your employee, I’m your partner, you can’t fire me. There is no Public Enemy without Flavor Flav, so let’s get it right Chuck.”

High-Key Details

Chuck revealed the entire ordeal was just a hoax put on to promote a new album from Enemy Radio, the auxiliary unit of PE that consists of him, DJ Lord, Jahi and the S1Ws. He made the announcement in a since-deleted message on ER’s site.

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Chuck D of Public Enemy reveals his fued with Flavor Flav was a hoax to promote new music 🤭 . . [Peep #SOHH.com hourly for the latest news!] #SOHHNews #HipHop #RapNews #MustRead #MusicNews #50Cent #Drake #LilWayne #KodakBlack #CashMoney #Future #YoungThug #NickiMinaj #CardiB #Migos #Offset #GucciMane #KendrickLamar #TDE #NBAYoungBoy #OVO #Quavo #NipseyHussle #JAYZ #LilUziVert #ChuckD #FlavorFlav #PublicEnemy #PE

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Wait, There’s More:

The hip-hop heavyweight also spoke about the feud in a new interview. He says “I’m not saying it’s a hoax” but “the original intention was to get your attention.”

Before You Go

Released on March 31st, the new EP is titled Loud Is Not Enough and features 10 tracks. Its lead single is “Food As A Machine Gun.”