Grammy-winning rapper Kanye West is always going to put his family first. The hip-hop superstar went online this week to celebrate the immediate financial impact of his new GAP partnership on the stock market by showing off a priceless North West moment.

Yeezy x Nori

Heading into Saturday, Mr. West went to his Twitter page with a must-see shot of his mini-me. The pic shows Nori walking her doggies.


High-Key Details

On Friday, Mr. West went to his social media pages to break a huge GAP announcement. Kanye West announced the partnership ultimately uniting his popular Yeezy brand with the global apparel powerhouse.


Kanye West’s GAP deal

Wait, There’s More

According to reports, Kanye’s Yeezy brand will now land in stores across the globe. While details are still scarce, the partnership will introduce fans to Yeezy Gap with gear aimed at men, women and children.

The deal is a multiyear partnership, according to a Yeezy spokesperson. West has been traveling to Gap’s San Francisco headquarters from his ranch in Wyoming to work on the line, which is still in its design phase, the spokesperson said. The line won’t include footwear, a market in which Yeezy already collaborates with Adidas AG. (Bloomberg)

Before You Go

The huge announcement immediately sparked GAP’s stocks. The news also comes following a huge financial blow the company suffered as a result of the worldwide coronavirus pandemic.

Shares were up by as much as 31% Friday morning. The move added more than $500 million to Gap’s market cap of $3.8 billion. Gap has been struggling to resonate with customers and the coronavirus pandemic dealt it another blow. Sales at Gap’s namesake brand were down 50% in the first quarter, which ended May 2. (CNBC)