On “Winning,” the Melbourne rapper, producer, and studio head Kush K doubles down on the principles that got him here: loyalty, work ethic, vision — and a refusal to compromise.
The track doesn’t arrive quietly. It stomps in with relentless energy, layered bass, and a hook that sticks like fresh ink: “We stay winning, keep my circle small”. What sounds like a flex at first becomes a coded mantra. It’s about filtering out noise. About remembering the losses. About staying small to go big.
Kush K’s writing on “Winning” is sharper, more economical than ever — punchy couplets delivered with controlled aggression, always skating the line between braggadocio and manifesto. What he’s saying matters, but how he says it is its own muscle. That’s the difference between just another up-and-comer and someone actively rewriting what it means to make it out of Melbourne’s underground rap circuits.
The video, shot across slick cityscapes and tricked-out rides, puts that ambition into motion. There’s one surreal scene where he’s posted on the moon — no metaphor left behind. Kush has never been subtle about wanting to outgrow Earth’s limitations. But there’s a difference between ambition and overreach, and “Winning” keeps things grounded with just enough lived-in detail to feel authentic.
Kush K has always been more than a rapper — he’s a sound engineer, label owner, and studio boss who can speak fluent production. His verses aren’t just words over beats; they’re systems talking to each other. “We shot the video long before we finalized the song,” he says in a recent interview. “Because of how the visuals turned out, they helped shape the final mix and master to match that same energy.”
That says everything you need to know about the creative loop he’s working inside.
This isn’t his first breakthrough. Tracks like “Making Moves” and “The Bigger Picture” established his lyrical range and entrepreneurial spirit. But “Winning” signals something else — a turning point. You can hear it in the hunger. You can see it in the moon dust. Kush K doesn’t want in. He wants everything.