Late New York rapper Pop Smoke‘s fans have a chance to keep his legacy going even further through some serious fashion drip. Pop’s longtime friend and mentor Steven Victor went online this week to announce the launch of a new clothing collaboration.

Steven Victor x Pop Smoke

Heading into the weekend, Victor went to his socials to deliver the massive news. In addition to announcing the collaboration launch, Steven also said fans would only have 48 hours to pick up the gear.

“Nigo is one of my biggest inspirations The ultimate master in taste and design, The global standard. I flew to japan for 24 hours to have dinner with nigo and dan, we discussed my vision for victor victor and the logo. Today we drop our first collabs – Pop Smoke x Human Made Victor Victor x Human Made Pop always wanted to go to Japan and when i mentioned to him that nigo might be doing a design/collab, he was super excited. These collabs are very special to me. Hope you enjoy. Available from for 48 hours ・JAPAN Monday 20 July 11AM. ・U.S.A (EDT) Sunday 19 July 10pm. Proceeds will be going towards vvf and sftsaftm foundations” -Steven Victor’s Instagram

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Nigo is one of my biggest inspirations The ultimate master in taste and design, The global standard. I flew to japan for 24 hours to have dinner with nigo and dan, we discussed my vision for victor victor and the logo. Today we drop our first collabs – Pop Smoke x Human Made Victor Victor x Human Made Pop always wanted to go to Japan and when i mentioned to him that nigo might be doing a design/collab, he was super excited. These collabs are very special to me. Hope you enjoy. Available from for 48 hours ・JAPAN Monday 20 July 11AM. ・U.S.A (EDT) Sunday 19 July 10pm. Proceeds will be going towards vvf and sftsaftm foundations

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High-Key Details

On Friday, rap star 50 Cent – who executive produced Pop’s Shoot for the Stars Aim for the Moon album – broke big news to Smoke fans. Fif went to Instagram to reveal their “The Woo” music video is set to premiere in 72 hours.

“You know da Vibes, Monday is Pops birthday so Video Monday. #bransoncognac #lecheminduroi” -50 Cent’s Instagram

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You know da Vibes, Monday is Pops birthday so Video Monday. #bransoncognac #lecheminduroi

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Wait, There’s More

50 Cent is also gearing up to drop Pop’s deluxe album. Fif relied on his Instagram page this week to keep fans updated on the project’s progress.

“🤔Pop Smoke album is classic, 🤨The deluxe is coming stop rushing. they only had the record a week Now FT, and Gwuapo🤷🏽‍♂️where TF is the verse.😠I will leave your a** off the project let’s work get it done. #bransoncognac #lecheminduroi” -50 Cent’s Instagram

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Tell @50cent to approve the video and the mix for the deluxe, the 20th is 5 days away

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Before You Go

Last week, Curtis Jackson hit up Instagram and let loose some shade toward the people behind Pop’s project. Fifty said he had no more interest in helping promote the album.

“I’m really not feeling the way the guys involved with Pop’s project are handling things, I got it to this point it’s gonna be the #1 album. That’s good enough right, 🤷🏽‍♂️i’m gonna be unavailable moving forward peace. #bransoncognac #lecheminduroi” -50 Cent’s Instagram

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