Houston rapper Travis Scott‘s recently launched CACTI Hard Seltzer is embracing the future. The hip-hop superstar’s alcoholic beverage brand has announced a focus on hiring college students to become ambassadors for his popular brand.
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Travis Scott Betting On The Youth W/ Cactic
According to Team CACTI, the college ambassador program will give young adults an opportunity to work at the company through empowering them financially while promoting the brand on-campus. Selected ambassadors would receive $2,000 for the fall semester and be personally involved in managing the brand’s social media accounts – including campaigns and engagement – along with handling merchandise drops.
“Update those resumes because this semester’s hottest back-to-campus job is officially accepting applications,” a statement from CACTI reads. “Travis Scott’s CACTI Agave Spiked Seltzer has announced its College Ambassador Program for the fall semester. Through this program, CACTI will pay ambassadors $2,000 plus bonus incentives, CACTI merch and more.”
There are a few conditions which could make becoming an ambassador tough. For now, CACTI is determined to hire students in key markets including New York, Los Angeles, San Francisco, Miami, Orland, Chicago, Dallas and Scott’s Houston hometown.
Travis Scott Breaks New Records W/ CACTI
In March 2021, Scott broke a major record with CACTI. The Houston legend’s agave seltzer beverage made sales history and gave him some serious bragging rights.
A spokesperson revealed CACTI had the “highest rate of sale in a debut for any variety pack in Anheuser-Busch Seltzer history.” Travis Scott predicted this would happen on Instagram several months ago, getting fans hyped up for the release, which has clearly been a hit.
Not only that, the rep tells us Cacti broke into the top 5 seltzer category, with sales volume allegedly overtaking marketshare of seltzers from VIZZY, Coors and more. When it comes to first week sales, the rep tells us Cacti had a higher sales volume than White Claw Variety Pack No. 2 as well as seltzers from Coors and Mikes Hard in their first weeks combined. Thanking everyone for their support, Travis tells us, “The reaction to the product has the team and I motivated to go even harder as we plan out what’s next for the brand. We are just getting started.” (TMZ)
Travis Scott’s CACTI Releases Merch
Earlier in the year, fans of the Texas rapper could enjoy his new CACTI beverage brand without being 21 or older. The rap star released a new line of merchandise to commemorate the brand’s first nationwide drop.
Travis Scott’s CACTI brand has come out with a slew of clothing items and accessories, including ice trays and coasters as well as hats, slides, and socks. Trav took to his social media pages to share the new drop with followers.
Spiked Seltzer Out Now
The rap star who made headlines last year with his Cactus Jack McDonald’s fast food meal and Sony Playstation partnership released his adult seltzer beverage earlier in the month. An agave spiked seltzer, it’s in stores nationwide around the United States. Travis Scott posted up for the company’s Instagram and got everybody hyped up for the new release.
“CACTI IS AVAILABLE IN STORES NATIONWIDE NOW – CALL YOUR LOCAL RETAILER TO CONFIRM AVAILABILITY STORE LOCATOR UPDATED DAILY ON DRINKCACTI.COM/FIND LIMITED SUPPLIES AVAILABLE ONLINE NOW DRINKCACTI.COM/BUY”