Video network Vevo teamed up with Public Enemy’s Chuck D to celebrate 50 years of hip-hop. There will be programming including “Legends In Concert,” “Hip-Hop International,” “2K Hip-Hop Legends,” and more.
The world’s leading video network will also collaborate with a hefty, yet, impressive list of hip-hop artists with appearances throughout 2023 from legends such as Common, Cypress Hill, De La Soul, Grand Puba, Havoc (Mobb Deep), Lil Wayne, Ludacris, Macklemore, Mack Maine, MC Serch (3rd Bass), Naughty by Nature, Public Enemy, Raekwon, Salt-N-Pepa, Souls of Mischief, A$AP Rocky, and T.I. — to celebrate the 50 years of the culture.
“Hip hop hasn’t just shaped music; it’s shaped culture as a whole from fashion, language, sports, even politics and beyond,” said Vevo’s Vice President Jordan Glickson on the impact of Hip-hop. “Music videos have been there to aid in propelling those cultural shifts forward,” he continued.
In addition, Vevo has also hooked up with Public Enemy’s Chuck D for a look at the video shoot of the song “Fight The Power” with Vevo Footnotes.
Chuck D spoke on the 50th anniversary of the music genre with Vevo, saying, “Hip-Hop turning 50 means that there can be no doubt, no argument, no ignorance about its consequences in the world.”
“Back when [Public Enemy] was coming up, it was in the days before social media, ” he continued. “Videos were the only way to connect with hip-hop fans around the world. They delivered songs in a full package of sight, sound, story, and style. A truly underrated art form. Vevo keeps that collection solid, not only for us but for hip-hop artists from every corner of the globe. Here’s the next 50.”
Chuck D Moves From PE To PBS
Recently, Chuck D was the host of a four-part docuseries and spoke about how the hip-hop genre gained global appeal since coming on the scene in the 70s. While previously airing on PBS, the show also had additional production from BBC Studios.