Harlow, Yara Shahidi, WizKid and Anthony Ramos appeared in an IG ad to mark the beginning of the campaign
On 2020’s “Tyler Herro” Jack Harlow rapped “y’all well-dressed but you ain’t got soul and you just can’t sew it on,” and ever since, he’s been on a fashion tear. Securing a bag from New Balance, wearing head-to-toe Parra sherpa in the “Route 66” video with EST Gee and now this, a spot as one of the faces of a Tommy Hilfiger campaign.
The “Pass The Mic” campaign, which features Harlow, Yara Shahidi, WizKid, Anthony Ramos, Kim Soo-Hyun and DJ Cassidy sharing empowering messages, will allow fans and Hilfiger aficionados to ask the stars questions via IG DM voice notes and possibly have those questions included in a future extension of the campaign. A completely interactive campaign, Tommy Hilfiger hopes to connect fans to these young stars and allow them to share their collective light with the rest of the world.
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Harlow, who is recorded saying “you become a man when you think of yourself less” in his portion of the “Pass The Mic” campaign, has been affiliated with Tommy Hilfiger for some time now. Wearing a Hilfiger tuxedo to last week’s Met Gala and an all-green leather suit to the MTV Video Music Awards last weekend, Harlow has been repping Tommy hard for a while and it’s clear the team at Tommy Hilfiger is pushing to make Harlow a legitimate face of their brand.
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The “Pass The Mic” campaign begins on September 25 and from there on out, Hilfiger fans and buyers are encouraged to drop a voice note in their DMs to get what is clearly a community-based ad campaign underway.
Will you be participating in “Pass The Mic?” Let us know in the comments.
[Via]