Chief Keef has announced that he is launching his own label and showing he is serious about evolving into the next music mogul.  His first signee is Lil Gnar.

Chief Keef
(Photo credit: Colourful mula)

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Chief Keef All In For 43B

Chief Keef, the progenitor of Chicago drill rap, is starting his own label called Forget Everybody (stylized 43B) – a collaboration with BMG and RBC Records. Chief Keef has been signed to RBC since 2014 and has dropped Sorry 4 The Weight, Thot Breaker, and Mansion Musick under the imprint.

Outside of music, Keef says he hopes to offer distribution and marketing services to rappers and producers and shift the culture. 

This is not the first label that Chief Keef has led in his career, as he was a member of Glory Boyz Entertainment/GloGang which had members such as Tadoe, Lil Reese, Fredo Santana, and others. 

Big Boss Keef

Chief Keef has already made a few hires to 43B and they include people that have been close to him for most of his career. The co-CEO will be his manager, Idris Dykes and the head of A&R will be Sophie Kautz, who also worked with him with GloGang.

The first signee to the label is Atlanta-based rapper Lil Gnar, who was previously independent.

All About The Impact

Chief Keef has influenced a generation of rappers, and it appears his work is far from done. He feels as if he still has more knowledge to pass down to the next generation of rappers.

“I’ve been independent for almost ten years, so I want to pass on my knowledge of the industry to artists who are shifting the culture so they can make it to the top.”