Bad Boy Records’ French Montana and Tory Lanez are in work mode. The hip-hop stars have linked up and delivered their new “Cold” single to the masses.
French x Tory
Last night, both French and Tory came through on their hard-hitting record. The unexpected banger features Lanez giving both chorus and hard bars some serious thump.
After achieving a Gold certification for his most recent album MONTANA during week of release at the end of 2019 and nearly breaking the internet a couple of times over in 2020, French Montana unleashes his heavy anticipated new single, “Cold” featuring Tory Lanez. (Press Party)
In April 2020, French Montana came through with his “Salam Alaykum” music video. The release came ahead of French’s appearance on streaming platform Quibi’s “PUNK’D” and a new single dropping.
‘Salam Alaykum’ can be found on French’s blockbuster double-side album, MONTANA [Epic Records], which was certified gold within 24 hours of its release. Some artists blur genres, but French Montana blurs borders. His inimitable fusion of classic East Coast rhymes, wavy pop swagger, and international ambition elevated him to the forefront of the game on a global scale. In addition to becoming the very first rap ambassador of Global Citizen, he staunchly supported humanitarian efforts, spanning DACA, the viral Mama Hope #UNFORGETTABLE Dance Challenge, which raised over $500,000-plus, and his Pan-African health and education movement into Morocco with Care Morocco. 2018 also saw him become a U.S. Citizen after emigrating to the South Bronx from Morocco at just 13-years-old.
Wait, There’s More
Recently, Montana went online to remember shooting his “Unforgettable” music video. French shared throwback footage of himself going to Africa with collaborator Swae Lee to film the visual.
“❤️ JUST IN TODAY – 8 MILLION RECORDS ??❤️❤️????SOLD ! ALMOST DIAMOND ! NOTHING MADE ME HAPPIER THAN SEEING THESE KIDS’ FACES AFTER I GOT THEM THE 12 VISAS TO COME TO THE LAND WHERE DREAMS COME TRUE, I KNOW THAT FEELING ❤️, AND BUILT A HOSPITAL FOR 56 VILLAGES, HEALTH CARE FOR EVERYBODY!! IT WAS MORE THAN A SONG IT WAS A LIFE CHANGING EVENT THAT HELPED MILLIONS, THANK YOU TO ALL THE FANS BECAUSE ON THIS DAY 3 YEARS AGO IT CAME OUT AND MY BROTHER @swaelee THE YOUNG GOAT AKA BLANKET JACKSON” -French Montana’s Instagram
Before You Go
According to reports, French spent a grip for his epic record. The rap star spent close to half a million dollars for the “Unforgettable” song clearance.
Montana revealed that he had to pay “$300,000 USD out of [his] own pocket” in addition to the same amount paid by his label Epic Records to clear the song’s sample, as the label was not interested in neither funding for the clearance or filming the music video. But Montana was determined to shoot “Unforgettable” in Uganda to reminisce those “unforgettable” moments when little Montana lived in poverty and could be happy with nothing. (HYPEBEAST)