In collaboration with CYBR, Roc Nation is launching The Harder They Fall soundtrack’s virtual metaverse experience! Fans of the will be able to immerse themselves in the visually stunning and virtual world of Redwood City.
The Harder They Fall Breaks Into The Metaverse!
Users will be transported into the town where they will be able to wander around the world of The Harder They Fall.
Fans can listen to the full soundtrack, stop by key sets and scenes from the film. In the virtual train fans also access the official merch store and the Hotel to play an interactive game to win prizes. Inside the saloon, fans will also be able to access an exclusive live-streamed panel discussion with the select cast from The Harder They Fall film and the original soundtrack’s artists on their creative processes behind the project.
The new, unprecedented collaboration underscores Roc Nation as the leading music label entering the metaverse space, bridging creators across music, culture, and entertainment together in a fully digital world, all built by CYBR using Epic Games’ Unreal Engine.
Jay Z Goes Into The Metaverse
This is not Jay Z’s first venture into the metaverse. We recently reported on his partnership with Spatial Labs.
JAY-Z’s Marcy Venture Partners venture capital firm (MVP) co-founded by JAY-Z, Rocnation Vice-chairman Jay Brown, and venture capitalist Larry Marcus is investing in Spatial Labs. Spatial labs is a tech incubator that will focus on cryptocurrency and blockchain developments and products.
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