West Coast rap legend Snoop Dogg is trying his hand at the same popular industry JAY-Z and Diddy have launched successful brands in. A growing member of the food industry, he’s partnered up with winemaker 19 Crimes to release his very own alcoholic beverage line.

Snoop Dogg Pours Up With 19 Crimes

This week, Snoop Dogg broke the massive news to the world about his new wine. His signature line will be affordable and a blend of red wines. He also spoke about his partnership in a press release.

The Napa-based brand 19 Crimes—part of Australia’s Treasury Wine Estates (TWE)— has announced a multi-year partnership with the multi-talented celebrity. The deal is set to kick off this summer with their debut release, Snoop Cali Red. Billed as the brand’s first California wine, the red blend features 65-percent Petite Syrah, 30- percent Zinfandel, and 5-percent Merlot, and is reportedly slated to sell for $12 per bottle. (Food & Wine)

“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” – Snoop Dogg

Snoop Cali Red’: Snoop Dogg has launched his own new wine

Good Eats

Earlier this year, Snoop collaborated with breakfast and coffee giant Dunkin’ Donuts. The powerhouses came together for a limited run of breakfast sandwiches.

“New this month, Snoop Dogg is back at it again droppin’ a menu hack like it’s hot. Introducing The Beyond D-O-Double G Sandwich! Inspired by Snoop Dogg’s passion for plant-based protein and love of glazed donuts, Dunkin’ and Snoop have come together to serve an exclusive, limited-time only spin on the Beyond Sausage Sandwich. The Beyond D-O-Double G Sandwich is available for just one week only and features a Beyond Breakfast Sausage™ patty with egg and cheese, served on a sliced glazed donut.” (Dunkin’ Donuts)

Wait, There’s More

In the fall of 2018, Snoop Dogg released his own cookbook, titled From Crook to Cook: Platinum Recipes from Tha Boss Dogg’s Kitchen.

Recipe book that delivers 50 recipes straight from Snoop’s own collection: Snoop’s cookbook features OG soul food cookbook staples like Baked Mac & Cheese and Fried Bologna Sandwiches with Chips, and new takes on classic weeknight faves like Soft Flour Tacos and Easy Orange Chicken. And it don’t stop…Snoop’s giving a taste of the high life with remixes on upper echelon fare such as Lobster Thermidor and Filet Mignon. But we gotta keep it G with those favorite munchies too, ya know? From chewy Starbursts to those glorious Frito BBQ Twists, you should have an arsenal of snacks that’ll satisfy. And of course, no party is complete without that Gin and Juice and other platinum ways to entertain. (Amazon)

Before You Go

Snoop is also known for flexing his funny side alongside famous food-maker pal Martha Stewart. The pair currently have four seasons together on their show “Martha & Snoop’s Potluck Dinner Party.”