Hip Hop’s impact was felt in a major way on the stage of the Super Bowl Halftime Show. The star power and influence throughout the night brought new highs to the event’s viewership that had been in decline year-over-year.
Super Bowl Performance Viewership Up By 12%
After years of waning interests and decline that has been attributed to social justice protests of the game, the Superbowl is back on the map thanks to the power and influence of Hip-Hop.
36 million US households – that’s 1 in 4 – watched the Super Bowl this year. This year’s game attracted a significant audience boost for the NFL for Super Bowl LVI by drawing in viewership from 12% more households than last year’s game.
According to a viewership analysis company, Samba TV, 29 million U.S. households watched the halftime show. That was a jump of 19% over last year when the Weeknd served as the headliner.
The halftime show has proven incredibly popular online, also. The 15-minute video of the event had been viewed more than 20.6 million times on YouTube by midday on Monday, generating more than 75,000 comments. Many fans tuned in just to watch the show and dropped it once the performances were over.
“The power-house performances from Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem, Mary J. Blige, and 50 Cent rocked the ratings on Sunday night, shattering last year’s halftime audience drawing in millions of more viewers across both linear television and streaming,” said Cole Strain from Samba TV. The number of households that tuned in just to watch the much-hyped halftime show (and then tuned out before the 3rd quarter) was up 60% from 2021.
In addition to the halftime show performers, the star power from the Super Bowl caused a boost with memorable moments of black culture and excellence on display including Jhene Aiko performing “America The Beautiful” and Mary Mary performing “Lift Every Voice And Sing.”
Kanye also began trending higher than Superbowl at the start of the game – though for reasons unrelated to the big game. He posted on socials that he will be at Superbowl with his kids and appeared in a McDonald’s ad as well. The show this year attracted both millennial and Gen Z audiences as well as music lovers – a win for RocNation, the performers, The NFL, and all involved.
Mary J. Blige Parlayed Her Super Bowl Appearance Into Multiple Bags
Mary J. Blige performed at the Super Bowl Halftime Show this Sunday, alongside Kendrick Lamar, Dr. Dre, Snoop Dogg, 50 Cent, and Eminem. Though she didn’t get paid directly for her outstanding appearance, she leveraged the moment in front of over 160 million viewers and took home several bags for herself, and uplifted several black women-owned businesses in the process.
10 Biggest Moments For The Culture At Super Bowl LVI
Last night as the Los Angeles Rams took a 13-10 lead over the Cincinnati Bengals into the locker room, the event many fans were waiting for kicked off at Los Angeles’ SoFi Stadium: black excellence on the world stage and The Pepsi Super Bowl LVI Halftime Show.
The biggest names in hip-hop were recruited for this year’s show, including five revolutionary headliners: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. Black history was definitely made and solidified in several memorable moments.