On Superbowl Sunday, Snoop Dogg had plans to go on Instagram Live but was blocked by the social media behemoth for reasons that appear to be related to legal marketing and copyrights. So he took it to the black-owned social media app Fanbase.

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Snoop Dogg Endorses Fanbase Social Media Platform

According to Snoop Dogg, Snoop Dogg had every intention to stream for his fans all the action surrounding his activities on game day. However when he went on Instagram Live, he was not able to.

“Can yall believe the day of the Superbowl, Instagram wont allow me to go live,” Snoop shared in a video. “Dont trip, I’ll be on Fanbase. Pre Superbowl, right before the Superbowl and maybe THE Superbowl. Yall trippin Instagram, I’m going to Fanbase with Isaac Hayes.”

Snoop then took to the new social media app, Fanbase, where he is also an early investor in the company. Fanbase which is owned by Issac Hayes III – the son of famous soul singer Isaac Hayes.

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Hayes began Fanbase as a way to compensate creators for their videos, he said, “rather than trying to attract big-money investors a challenge for many Black-owned businesses, particularly in tech.” According to Variety, Hayes instead “raised more than $3.5 million in microdonations, with 5,100 investors including Snoop Dogg, Charlamagne Tha God, and “Real Housewives” star Kandi Burruss.”

Fanbase also allows users to invest in it using a crowdfunding app called Start Engine. The startup, founded in 2019, now has nearly 50,000 users and a $23.5 million valuation.

Snoop has been heavy on social media including on streaming platform Twitch, where he earns substantial fees competing with other gamers and hosting tournaments.

It’s unclear how much time Snoop Dogg will be spending on Instagram going forward — his account has only been updated 4 times since the Superbowl incident.

Additional reporting by Marckell Williams.